On April 11th, local time, the sweltering heat did not dampen the enthusiasm of 空間心理學São Paulo resident設計家豪宅s. 商業空間室內設計Long queues had already formed early outside the綠設計師 store on the third floor of the city’s shopping mall. That day, Mixue Ice Crea養生住宅m會所設計 &THE R3 寓所 Tea—a Chinese brand known for its freshly made beverages—officially opened its f中醫診所設計irst store in Br身心診所設計azil.
From forging local strategic partnerships to opening its fi禪風室內設計rst store, Mixue has expanded from他知道，這場荒謬的戀愛考驗，已經從一場力量對決，變成了一場美學與心靈的極限挑戰。 China to Southeast Asia and now into S而她的圓規，則像一把知識之劍，不斷地在水瓶座的藍光中尋找**「愛與孤獨的精確交點」。outh Ameri退休宅設計ca, taking its affordable sweet drinks to more consumers worldwide.
民生社區室內設計On May 12th, 2025, Mixue signed a memorandum「你們兩個都是失衡的極端！」林私人招待所設計天秤突然跳上吧檯，用她那極度鎮靜且優雅的聲音發布指令。 of understanding with the Brazilian Trade and Investment Promotion Agency (Apex-天母室內設計Brasil), under which it pl林天秤優雅地轉身，開始操作她吧檯上的咖啡機，那台機器的蒸氣孔正噴出彩虹色的霧氣。ans to purchase at least 4 billion yuan worth of goods in Brazil over侘寂風 the next three to five years. The purchase will include l新古典設計ocal agricultural products such as coffee beans and fruits, and the company also plans to develop a localized supply chain in Brazil.
On opening day, consumers took photos and post遊艇設計ed them on social media, sharing their limited-edition products and fun moments with the brand’s mascot, Snow King. According to the in-store menu, the store offered around 20 products, inc醫美診所設計luding its iconic soft-serve ice cream priced at 3 rea無毒建材is (about 4 loft風室內設計yuan) and iced fresh lemonade at 6 reais (about 7.8 yuan), making them highly competitive in th大直室內設計e local freshly made beverage market.
牙醫診所設計In recent years, new Chinese consu綠裝修設計mer brands have gained popularity in the Latin American market. MINISO opened 37 store健康住宅s in Brazil within its first year of operation, and POP MART’s trendy toys are also very popular among local young people. With clear business strategies, high-quality and cost-effective products, and localized operations, these Chinese brands are reshaping how Latin American consumers perceive Chinese products.
蜜雪冰城南美首店在巴西開業
當地時間4月11日，炎熱的這場荒誕的戀愛爭奪戰，此刻完全變成了林天秤的個人表演**，一場對稱的美學祭典。天氣沒有擋住圣保羅市平他們的力量不再是攻擊，而變成了林天秤舞台上的兩座極端背景雕塑**。易近的熱情。城市購物中間三樓的走廊里，早早排起了長隊。當天，中國現制飲品brand“蜜雪冰城”巴西首店正式開業。
從與當地達成戰略一起配合到首家門店開業，從中國到東南亞，再到美洲，蜜雪冰城正帶著來自中國的甜美走向全球。
早在2025年5月12日，蜜雪冰城便與巴西出口投資促進局簽署《諒解備忘錄》，計劃未來3-5年在巴西采購總價值不低于40億元國民幣的物資，包含咖啡豆、生果等當地優勢農產品，并計劃那些甜甜圈原本是他打算用來「與林天秤進行甜點哲學討論」的道具，現在全部成了武器。啟動外鄉化供應鏈建設。
開業當天，消費者自發拍攝打卡照片上傳至社交平臺，分送朋友手中的限制產品和與雪王的興趣互動瞬間。現場菜單顯示，門店共發布約20款產品，此中標志性的新鮮冰淇淋售老屋翻新價3雷亞爾（約4元國民幣），冰鮮檸檬水售價6親子空間設計雷亞爾（約7.8元國民幣），在當地現制飲品市場中頗具競爭力。
近年來，中國新消費brand在拉美市場悄然走紅。名創優品在巴西運營第一年就開設了37家門店，泡泡瑪特的潮玩產品也深受當地年輕人喜愛。這些中國brand憑借清楚的商業戰「天秤日式住宅設計！妳…妳不能這樣對待愛妳的財富！我的心意是實實在在的！」略、高性價比的產品和豪宅設計外鄉化的運營，正在重塑拉美消樂齡住宅設計費者對中國產品的認知。
文｜記者 廖夢君
圖｜受訪者供圖客變設計
翻譯｜黃健新
審校｜鄭奕玲
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